The Challenge:
Reckless Cosmetics was founded in 2020 as a makeup brand made for those who are not afraid to stand out from society, along with being vegan, cruelty-free and high in quality. Brandlective were incredibly happy to take them on to create, and amplify their digital footprint.
Brandlective Communications was hired to generate and implement a strong digital marketing blueprint for the young makeup brand with 20 products (10 Lipsticks and 10 Eyeshadows). Brandlective created a 2021 strategy with KPIs of increasing website traffic and growing the audiences organically to attract new ideal customers through organic social media.
The Solution:
- Influencer liaising: Following and reaching out to industry influencers to try Reckless Cosmetics products, and post honest raving reviews online pointing to the Reckless page (including promotion % discount when a viewer buys through said influencer).
- Creating engaging content in the forms that the target market appreciates such as ‘How to’ makeup reels from talented Makeup artists, Stories that invoked interest and reaction from followers (activist and fun ‘this or that’s).
- Using trends and on-trend music to increase reach to Titokis and Reels
- Lead on the creation of video assets that contributed to successful social campaigns in-line with the Reckless Cosmetic brand guidelines.
The Result:
INSTAGRAM:
- Brandlective grew Reckless Cosmetics’ Instagram audience organically by 102%
- As well as EPI (Engagement per impression) becoming 3.7% – the industry benchmark for ‘excellent’ EPI is 3.5%
TWITTER:
- Impressions rose by 4752%
- Engagements increased by 3175%
- The audience grew by 200%
FACEBOOK:
- EPI (engagement per impression) grew by 10.2% MoM, which is more than 3x what the industry considers excellent (3.5%).
- Engagements grew by 398%
- The organic audience grew by 11%
PINTEREST:
- Account created, tagged and steered traffic organically to the website to capture an audience to retarget in future
