Psicon, a provider of comprehensive assessments, treatment, and support for Autism, ADHD, and mental well-being, partnered with us in December 2023 to enhance their online visibility and increase website traffic through SEO strategies. Our efforts have led to significant growth in organic traffic and search engine impressions, with 827,000 impressions generated, 74% of which were in the last 6 months.
What Were The Main SEO Challenges We Needed To Solve?
Psicon offers a range of services aimed at understanding and supporting individuals with Autism, ADHD, and mental well-being across all age groups. Their mission is to help individuals understand their unique minds and improve their overall well-being.
In December 2023, Psicon approached us, seeking to grow their online visibility and increase website traffic. They required a comprehensive content strategy and guidance on optimising pages as their website expanded, with the challenge of competing for page rankings against other brands offering similar services.
Our 3 SEO Goals for Psicon:
- Increase organic traffic to the website.
- Improve online visibility and search engine rankings.
- Establish Psicon as a trusted name in mental health and neurodiversity services.
First things first…
We started off by:
- Keyword Research and Optimisation: Conducted in-depth keyword research to identify high-impact search terms relevant to Psicon’s services.
- Content Strategy: Developed a robust content strategy to attract and engage the target audience, addressing their needs and queries.
- On-Page and Off-Page SEO: Implemented on-page and off-page SEO recommendations to enhance website visibility and authority.
- Competitive Analysis: Analysed competitors to ensure Psicon’s website could effectively compete for popular search terms in targeted areas of the UK.
What Was Our Plan of Action?
- Initiated a comprehensive SEO audit to identify opportunities and areas for improvement
- Optimised existing content and created new, high-quality content focused on relevant keywords and topics
- Improved website structure and technical SEO to enhance crawlability and user experience
- Implemented link-building strategies to boost domain authority and search engine rankings
- Continuously monitored and adjusted the strategy to align with evolving business priorities and search engine algorithm updates.
The Results
Our SEO partnership with Psicon has delivered significant results in just seven months. The substantial increase in search engine impressions and organic traffic showcases the effectiveness of our strategy. We look forward to seeing our SEO efforts and digital marketing initiatives continue to support this client in achieving their business goals.
Quantifiable SEO Outcomes
- Impressions: Generated 827,000 impressions on search engines over the last year, with 615,000 impressions (74%) occurring in the last 6 months (Jan-Jun).
- Organic Traffic: We saw 63% more organic traffic clicking to the site, laying a solid foundation for future growth and success.
- Search Engine Rankings: Achieved high rankings for popular search terms in targeted areas of the UK, enhancing Psicon’s visibility and competitiveness.
82%
Increase in Sentiment
Brandlective supported with our rebrand and messaging. Our reputation within the industry has improved significantly.
90 Days
To see Positive Results
Brandlective delivered successes for us in our first 3 months of working together which gave us so much confidence and led us to bring them in on the projects.
