Really Wild Business, an innovative company focused on teaching essential business skills through survivalist techniques, sought to enhance their content marketing efforts. They recognised the need for a strategic approach to engage their audience more effectively and increase their reach. In 2021, they approached our digital marketing agency to develop a content marketing strategy that would include organic social media content and a monthly newsletter titled “The Wild Business Leader.”

Given the unique nature of Really Wild Business’s offerings, our team devised a tailored content marketing strategy that would leverage their distinctive angle—combining survival skills with business leadership and team development.

1. Content Marketing Strategy Development

We embarked on a collaborative process to understand the core values and unique selling propositions of Really Wild Business. Our strategy focused on the following key elements:

• Target Audience Analysis: We conducted a detailed analysis of their target audience, which included business leaders and teams looking to enhance their skills in unconventional but highly effective ways.
• Content Themes and Topics: We developed a series of content themes that aligned with Really Wild Business’s mission. These themes included leadership in challenging situations, team cohesion under pressure, and personal development through survival skills.
• Editorial Calendar: We created a comprehensive editorial calendar that outlined the timing, themes, and formats of all content pieces. This calendar was designed to ensure a consistent flow of engaging and relevant content across all platforms.

2. Organic Social Media Content

• Content Mix Strategy: We planned a variety of content formats, including short-form educational videos, survival tips, leadership quotes, and case studies of teams that had benefited from their programs.
• Engagement Plan: Our strategy included regular engagement activities such as polls, Q&A sessions, and challenges to increase interaction with the brand.

3. The Wild Business Leader Newsletter

• Newsletter Format and Content: We designed the monthly newsletter to include insights from recent programs, tips on leadership and survival skills, and exclusive content not available elsewhere. Each issue aimed to provide valuable lessons that could be applied in both wilderness and business contexts.
• Subscription Growth Strategies: We implemented tactics to grow the newsletter’s subscriber base, including sign-up incentives, promotional posts on social media, and integration into the signup process for Really Wild Business workshops.

Our strategic consultancy provided Really Wild Business with a robust content marketing framework that could be executed by their internal team:

• Strategic Foundation: The detailed content strategy and editorial calendar equipped Really Wild Business with the tools to maintain a consistent and engaging online presence.
• Enhanced Engagement: Preliminary implementation of the strategy led to increased engagement on social media, particularly in interactions per post and growth in followers interested in leadership and survival skills.
• Newsletter Subscription Increase: The strategic approach to promoting “The Wild Business Leader” newsletter resulted in a significant increase in subscriptions, expanding the reach and impact of their thought leadership.
• Positioning as Industry Leaders: The content themes and expertly crafted newsletter content helped position Really Wild Business as thought leaders in the intersection of survival skills and business leadership.

Through our consultancy, Really Wild Business was empowered to harness the full potential of content marketing to connect with their audience, share their unique expertise, and ultimately, drive their business forward. The strategies developed not only aligned with their branding but also set the stage for sustained growth and engagement.