How Did We Help Our Client Stand Out on Social Media?
Momenta is a global contingent resourcing company connecting skilled professionals to roles in the Financial Services, Legal, Technology and Training and Development sectors for over 30 years.
When they came to us in early 2020, they were looking for support on their organic social media marketing strategy. They needed fresh, new ideas for growing and nurturing their global network of clients.
One key challenge they raised with our team was how we could find a way to talk to their B2B clients (which include “Big Four” organisations) and their Associates across their social media channels, with a specific focus on LinkedIn organic follower growth.
The Solution
With Momenta’s B2B clients covering four different markets, the main area we wanted to focus on was the right balance of content for each audience and ensuring their associates had the Momenta brand and their values at front of mind when choosing their next career move.
Our solution was to bring in a variety of format types to keep followers engaged and experiment with which types performed the best. This was designed to position Momenta as an industry leader who has exclusive access to expert thought leaders from some of the world’s biggest and most prestigious organizations.
- Webinar series
- Job posts
- Blog series
- Campaigns
- Polls
The Result
The results from over 3 years of working together show a 156% increase in organic follower growth across LinkedIn, starting from 16,900 followers to 41,000 followers. Exploring different possible format types has ensured both B2B clients and their associates are receiving content in their newsfeeds that is both relevant to their challenges and timely.
Average impressions on associate-directed polls on LinkedIn regularly reach well over 10,000 impressions, with strategically timed poll questions providing B2B clients with key insights into their contingent workers and giving associates more opportunities to engage with the brand.
The overall impressions on social media accounts have increased, with nearly 2 million impressions since we began working together.
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