The Challenge
Mon Dessert specialise in high-end gift products, and their flagship product is a macaron-making kit that takes the hassle and fuss out of a notoriously tricky bake. Before they worked with Brandlective, they had minimal social media presence, and little brand identity. They had a logo and website, but a very small following online. Their biggest challenge was visibility – the market didn’t know they existed.
The Solution:
Social media was utilised to help put Mon Dessert on the map, specifically with Instagram which showcases the creativity and sheek qualities of the brand perfectly. Industry hashtag trends and post types were incorporated into a strategy that is still in place today. Promotions and giveaways have featured heavily in our content strategy for Mon Dessert, as well as offline events such as the bloggers workshop that was held in Borough Market. It’s taken time to build a following of people and a presence online, but that is now paying dividends with click through’s to their website resulting in sales. There’s obviously a lot of other things that have helped Mon Dessert grow, but social media has kept the ball rolling.
The Result:
Before working with Brandlective Mon Dessert was receiving 0 sales from their website. Now, it’s a weekly occurrence.
Social is now delivering 6745% more web traffic than the previous year.
Mon Dessert has developed a genuine following of foodies on their Social Media profiles, and when people now search for Mon Dessert online they get a much better first impression than they did 12 months ago. The visual identity is now clear and the business has grown and now offers new kits every quarter.
2268%
Follower Count Increase
