Onebright, the UK’s largest personalised on-demand mental healthcare company, partnered with us in November 2021 to enhance brand awareness and increase website traffic through a comprehensive SEO strategy. Over the past 3.5 years, we successfully secured significant results, including a 600% increase in impressions, numerous page-one rankings, and 366 keyphrases entering the top 5 rankings in Google Search.
Onebright provides a range of mental healthcare services, including psychotherapy, corporate mental health training, psychiatry, and neurodiversity services, to individuals and businesses across the UK and abroad. As they prepared to launch a new website, Onebright sought our expertise to grow brand awareness and drive organic traffic.
Why An SEO Strategy Was The Best Option for Onebright?
When Onebright approached us, they required assistance with developing a content strategy and optimising pages for their new website to increase organic traffic and establish the brand as a trusted name in mental healthcare.
Goals
- Increase brand awareness.
- Drive organic traffic to the new website.
- Achieve high rankings for key search terms.
- Optimise website content and structure.
How Did We Achieve Our SEO Goals?
Our Step-By-Step Comprehensive SEO Approach
- Website Migration: Successfully migrated pages from the Efficacy domain to the new Onebright domain.
- Content Strategy: Developed and implemented a robust content strategy to attract relevant traffic and establish Onebright as an authority in mental healthcare.
- On-Page Optimisation: Optimised web copy and on-page elements to improve search engine rankings and user experience.
- Keyword Research: Conducted extensive keyword research to identify and target key phrases relevant to Onebright’s services and audience.
- Flexibility: Maintained flexibility to adapt to the changing priorities of the business.
The Results?
Quantifiable Outcomes
- Increase in Impressions: Achieved a 600% increase in impressions, significantly enhancing brand visibility.
- Top 5 Rankings: 366 key phrases entered the Top 5 rankings in Google Search.
- SERP Features: Secured two SERP features, increasing click-through rates and visibility.
Our strategic SEO partnership with Onebright has yielded impressive results over the past 3.5 years. The substantial increase in impressions, high rankings for key search terms, and enhanced brand visibility underscore the effectiveness of our approach. We continue to collaborate on ongoing website projects to sustain and further these successes.
82%
Increase in Sentiment
Brandlective supported with our rebrand and messaging. Our reputation within the industry has improved significantly.
90 Days
To see Positive Results
Brandlective delivered successes for us in our first 3 months of working together which gave us so much confidence and led us to bring them in on the projects.
I have worked with team Brandlective for over 18 months, with a primary focus on SEO, launching our new Onebright website. The team is exceptional in their knowledge base, commitment and personal service levels.
Elise Toulman, Head of Marketing
