With their BDRs (Business Development Representatives) making cold calls and needing a slick follow-up asset to send potential clients, GoReport realised their DIY leaflet just wasn’t cutting it.

The goal?

Create a professional, visually engaging two-page digital leaflet that:

• Quickly communicates GoReport’s value proposition

• Reinforces the brand in a cohesive, compelling way

• Is easy to email after a cold call — acting as a bridge from intro to conversion

We began by immersing ourselves in GoReport’s world — reviewing the website, sales deck, existing flyers, and brand assets. Our goal was to understand the story behind the software, not just decorate a page.

From there, we tackled the key pain points:

✦ Lack of visual hierarchy

We restructured the leaflet layout to guide the reader intuitively: headline > value > features > proof > CTA. This made the content skimmable and compelling.

✦ Inconsistent branding

Using the limited brand guideline as a starting point, we expanded on it with a more refined typographic system, a stronger colour hierarchy, and a balanced layout that felt fresh yet familiar.

✦ No clear “hook”

We elevated the messaging with sharper copy placement and subtle visual storytelling, helping the leaflet work as both a digital ad and a quick-hit credentials piece.

The result? A sleek, modern two-pager that’s punchy, polished, and perfectly suited to digital distribution. Highlights include:

• A compelling hero section that anchors the leaflet with a clear value proposition

• Modular content blocks for features and benefits, making it easy to digest

• Branded icons and design flourishes that added sophistication without clutter

• Responsive layout consideration, ensuring it looks great on desktop and mobile screens

We delivered a design that’s easy for GoReport’s team to update as needed — and which can serve as a foundation for future collateral.

While this was the first professionally designed piece for this client, early feedback from the GoReport team has been overwhelmingly positive.

Their BDRs now have a credible, eye-catching tool to send after cold calls, boosting the chances of engagement and helping the brand feel more established and trustworthy at first glance.