Instagram’s Brand-new Repost Button Is Here!
Instagram’s just rolled out a sleek new Repost feature – think of it as a “retweet”. Now, instead of having to shuffle content via Stories or DMs, you can easily reshare public Reels and feed posts directly to your own feed. Bonus: the original creator stays credited. Your reposts even get their own Reposts tab on your profile for easy access.
The Reposts tab becomes a visual mood board of what your brand stands for. Repost testimonials, partner content, or trending industry insights to reinforce your brand values and make your profile feel alive and curated.
Why Duolingo Is Paying Exec-level Salaries for Social Media
Duolingo’s recently advertised Director of Social Media position, offering a salary range of $189,600 to $342,000, isn’t just a headline; it’s a strategic signal. The company’s stellar growth, 41% year-over-year revenue rise and 40–49% jump in daily active users, reaching nearly 48 million, shows its AI-powered innovations and subscription upsell strategies are paying off.
More than just boosting numbers, Duolingo’s unorthodox, has propelled brand visibility, driven retention, and fed user growth. For business owners and marketing directors, this underscores a critical insight: investing in a high-impact social presence, both creatively and budget-wise, is not discretionary but foundational to scaling business growth and audience engagement.
YouTube Axes ‘Trending’ Page for Personalised Recommendations
YouTube retired its one-size-fits-all Trending and Trending Now pages and is replacing them with AI-powered, category-specific charts, like Trending Music Videos, Top Podcasts, and Movie Trailers, alongside deeply personalised recommendations driven by users’ viewing habits, Shorts, search, and community engagement. This shift reflects how people discover content today: it is tailored to niche interests, rather than broad popularity.
For brands and marketers, this underscores a pivotal change: visibility on YouTube now depends on relevance, not just virality. Your audience will encounter your content because it aligns with their tastes—not because it’s trending globally. To thrive, focus your strategy on relevance by creating content that aligns with specific audience segments, leverages personalisation tools, and taps into relevant category trends.
Boost Your Events with LinkedIn’s New Thought Leader Ads
LinkedIn just launched a new ad option called Thought Leader Event Ads. It means brands can now put budget behind a member’s post that’s tied to a LinkedIn event. Instead of pushing out a generic event ad, you’re amplifying a real person’s voice, like a speaker, partner, or industry expert, which comes across as way more authentic.
For business owners and marketing directors, this is a smart way to mix influencer marketing with event promotion, helping your events feel more trusted and credible while reaching the right professional audiences.
WhatsApp Introduces Ads In Status Updates
WhatsApp has begun testing ads within its Status (similar to Stories), appearing in users’ “Updates” feed. These ads are personalised (based on location, language, etc.), but privacy measures remain firm: no access to personal messages or phone numbers.
WhatsApp is massive—and deeply engaged. Displaying ads within Status updates creates a new, immersive channel for brands to reach users in a highly personal, yet non-intrusive way. Marketers should keep an eye on creative possibilities here as adoption grows.
Reddit Is Rebuilding Its Platform Around Search
Reddit is redesigning its app interface to make search the primary focus, merging the search bar with the AI-powered Reddit Answers feature. For marketers, this is a cue to treat Reddit like a search engine in its own right. That means creating content that answers niche, intent-driven questions in communities where your audience is already active, optimising posts with clear titles and keywords, and engaging in authentic ways that surface in search results. The big opportunity: if your brand appears in these 70 million-plus weekly searches, you’re not just joining conversations —you’re meeting people right at the moment of curiosity and intent.
TikTok Pro Launches In Europe With Important Considerations For Charities
TikTok Pro is a brand-new app version now available in Germany, Portugal, and soon Spain. Think of it as TikTok after decluttering: no ads, no live streams, no shopping—just the same short-form videos you love, minus the noise.
The real twist? It comes with the “Sunshine Programme,” a built-in charity feature. Users—who must be 18 or older—earn “virtual Sunshine” by doing things like referring friends, liking or sharing charity content, following nonprofit accounts, or searching for causes. That Sunshine can then be directed to good causes, and TikTok makes a real-world donation.
Initial charity partners include Doctors Without Borders (MSF), WaterAid, Aktion Deutschland Hilft, and NABU—with more to follow.
For charities, this means:
- New exposure to younger audiences who may not typically engage through traditional fundraising channels.
- Built-in gamification of giving—making philanthropy part of normal digital behavior (likes, follows, shares).
- Lower friction: users don’t have to leave the app or open their wallets to support causes.
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