Jumping on trends early isn’t just trendy; it’s smart. Platforms like LinkedIn tend to reward users who embrace shiny new tools, mostly because their developers are excited to see them in action, but also to see how users will create and engage with them.
So, we want to help you create a memorable brand experience that feels like it is authentically leading the pack, simply by how you’re showing up on social media. We do this by rounding up the month of social media marketing, new features, digital marketing updates and the latest news to keep your followers wondering how you’re ready to test, experiment and gather juicy insights into your customers before new features even roll out!
Vote down feature rolls out on Facebook comments
Facebook is currently testing a “downvote” button for comments on public Page posts. The goal isn’t to create a dislike button but rather to flag comments that are unhelpful, off-topic, spammy, or misleading in a more meaningful way.
The feature is quietly rolling out to a small subset of Android users and shows a prompt like “Let us know which comments aren’t useful.” It’s anonymous, doesn’t affect visible ranking, and simply gives Meta feedback on comment quality. Whether or not it becomes permanent is still up in the air.
Marketers are watching out for new moderation tools, so if Facebook rolls this feature out widely, it could become part of brand reputation tools or social listening dashboards, something worth adopting early.
LinkedIn newsletters introduce video covers
LinkedIn now allows users to add short video headers (in a 16:9 format) to their articles and newsletters, replacing the traditional static cover image. These videos auto-play in the feed and appear in email previews for newsletters, making posts more engaging. LinkedIn recommends keeping videos to around 30 seconds.
For marketers and businesses, this is a valuable new tool. Video is one of the most effective ways to grab attention, especially in a crowded feed. Adding a short branded video at the top of your article or newsletter can help your content stand out and get more clicks. It also builds a stronger connection with your audience by showing personality and putting a face, or a voice, to your message.
Plus, with LinkedIn prioritising video and native content, adopting this feature early could give you a boost in visibility and engagement before everyone else catches on.
X Banning Hashtags in Promoted Posts
X is rolling out a ban on hashtags in paid ads and promoted posts, calling them an “aesthetic nightmare.”
Starting June 27, 2025, any sponsored content, whether it’s a single-image ad, video, carousel, or text, can no longer include hashtags if it’s going to be approved for promotion. The change only affects businesses and marketers running paid ads; regular users can still use hashtags in their organic posts, and X’s AI assistant, Grok, even recommends using one or two relevant tags there for better reach.
The move reflects Elon Musk’s preference for a cleaner look and more AI-based content discovery instead of traditional hashtag navigation.
LinkedIn Adds More Performance Analytics for Personal Profiles
LinkedIn has upgraded its post analytics, adding two powerful new metrics: “Profile Activity” and “Link Engagement.” Now, for each post, you can see how many profile visits and new followers it drove, as well as clicks on Premium-only call-to-action buttons (like links to your website or newsletter). These insights go beyond simple likes and impressions, giving you a clearer view of how your content influences real action, promoting smarter strategy and meaningful engagement.
For marketers managing LinkedIn personal brands, it gives you actionable data to refine your content strategy, optimize engagement, and ultimately drive conversions. If you’re serious about LinkedIn, this is a goldmine.
New Google Update Points to Optimising for AI
June 2025 core update is officially rolling out, and it’s already shaking up search rankings. This update appears to be all about AI-driven results, content quality, and page performance. We’re seeing big shifts in mobile, local, and organic results, likely tied to Google’s growing use of AI Overviews. If your content is fluffy, slow, or outdated, it might be slipping in the rankings. In short: this is Google rewarding better, faster, and smarter content.
Now is a good time to:
- Update old content
- Assess site performance and site speed
- Audit your SERP presence
- Ensure Google Business Profile is optimised and consistent
Instagram Edits: The Latest Features
Meta has just rolled out Restyle, a new AI-powered video editing feature available in Instagram’s Edits app. With over 50 preset prompts, users can instantly transform the first 10 seconds of a clip into everything from a vintage comic or anime scene to a desert landscape or neon-soaked video game.
Early adopters can test colorful, creative formats that stand out in feeds, engage audiences more effectively, and even set the tone for future campaigns before custom text prompts and monetized tiers roll out.
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