LinkedIn rolls out a new feature called the Job Ad Library
We called it! The social media trend of 2025 is making content more searchable, and LinkedIn is leading the way.
LinkedIn has created a searchable database where you can see all the job ads companies are running on LinkedIn.
But why should businesses care? Especially those thinking strategically about marketing, hiring, or just staying competitive? Let’s break it down.
This tool gives businesses a way to see what kinds of roles other companies are hiring for and how they’re pitching those roles. That kind of visibility can help you:
- Spot hiring trends early
- Understand how your competitors position themselves
- Benchmark your own job ads
Good hiring isn’t just about posting a job and hoping for the best. It’s about crafting the right message for the right audience, just like any other marketing effort.
By reviewing how others are doing it, businesses can fine-tune their messaging, tone, and even job structures. Are your competitors hiring a bunch of product marketers? Or expanding their data science teams? That’s useful intel. It can point to where the market is heading and help you shape your own growth strategy.
Reddit launches Dynamic Product Ads to all advertisers
What makes dynamic ads different from regular ads? They automatically pull product information, like images, prices, and descriptions, from a brand’s catalogue and display them to users in real-time, based on their interests and behaviours.
For businesses looking to diversify their advertising channels and tap into engaged online communities, Reddit’s Dynamic Product Ads offer a unique opportunity. By integrating these ads into their marketing strategies, companies can:
- Enhance Brand Visibility: Position products directly within discussions where potential customers seek recommendations.
- Drive Conversions: Reach users at critical points in their decision-making process, increasing the likelihood of purchase.
- Gain Insights: Monitor engagement and feedback within Reddit communities to better understand customer preferences and refine product offerings.
Incorporating Reddit’s Dynamic Product Ads into your marketing mix can provide a competitive edge by connecting with consumers in a more authentic and contextually relevant manner. If you’re interested in exploring how this advertising avenue can benefit your business, feel free to reach out for a more tailored discussion.
Threads Adds Profile Links and Insights
You can now add up to 5 links in your Threads bio. That means you can showcase multiple offerings, like your website, store, newsletter, booking page, and whatever else you’ve got going on, all from one spot.
Threads now gives users insights into post performance—things like:
- Weekly changes in views and replies
- Follower growth
- Post frequency
- And handy tips on how to improve reach
Better Insights = Smarter Strategy. Those new analytics let you stop guessing what’s working and actually see it. You’ll know which types of posts get engagement and which fall flat, so you can focus on what drives results.
Google adds several AI-driven enhancements to its shopping experience
Google is creating the Asset Studio where businesses can now take a few standard product photos and turn them into fully interactive 3D models. That means customers can spin, zoom, and view products from different angles.
If you’re in fashion or apparel, this one’s for you: shoppers can upload their own photo and virtually try on clothing. It’s not perfect, but it’s getting better—and it helps customers feel more confident before buying.
That confidence can reduce returns and boost satisfaction, especially for smaller brands trying to build trust with new customers.
If you sell online, especially via Google, it’s worth revisiting your product images and talking with marketers about how these new tools might help you stand out.
When was the last time you updated your Google profile?
Google Business Profiles Launches “What’s Happening?”
If you manage a restaurant or bar, you’ll want to check out Google’s latest update to Business Profiles. It’s called “What’s Happening,” and it’s designed to help food and drink businesses highlight things like daily specials, events, or limited-time promos right in Google Search results.
So, what’s new?
- There’s now a “This week” section that sits right at the top of the Google Business Profile, showing off fresh, timely updates.
- You can either post manually (like a traditional Google Post) or sync your updates automatically from Instagram, Facebook, or X (Twitter).
- It’s rolling out in the US, UK, Canada, Australia, and New Zealand—but only for single-location food and drink spots for now.
Threads Rolls Out Video Ads
With over 300 million monthly active users, Threads offers a fresh avenue to engage audiences through targeted ads.
If you’re new to Threads, the app pulls directly from your brand’s Instagram handle, making it easy for your audience to recognise and follow you across both platforms. Also, brands can leverage insights and strategies across both platforms for cohesive campaigns and better understand where marketing efforts are best focused in order to find your most engaged audience.
Do you know if your audience is spending their time on Threads?
Podcast Global Listenership Continues to Grow
As of 2025, the number of podcast listeners worldwide has reached approximately 584.1 million, marking a 6.83% increase from the previous year. In the United States, 55% of individuals aged 12 and older are now monthly podcast listeners, reflecting the medium’s growing popularity across age groups.
From a strategic marketing perspective, the sustained growth of podcasting presents a compelling channel for audience segmentation, long-form engagement, and brand positioning. Podcast ad placements are highly efficient for both awareness and performance-based campaigns. As attribution models and programmatic ad buying improve in the audio space, podcasts evolve into a measurable, ROI-driven component of a well-rounded digital marketing strategy.
Have you considered podcasting as part of your marketing strategy in 2025?
Google launches VEO 3 – a video generation model
Google has just rolled out Veo 3, its newest AI tool that transforms text or image prompts into high-definition videos with sound. This means you can generate videos complete with dialogue, ambient noises, and background music, making them feel more lifelike than ever before.
Veo 3 also shines in maintaining avatar consistency across multiple shots, something which has been a challenge for many AI video tools. This means your avatars look the same throughout different scenes.
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