Stay up-to-date with the hottest marketing trends and the latest social media updates.
From new Elon Musk finalising his purchase of Twitter to new social media site Bluesky and much more…
Here at Brandlective, we are excited to be supporting our clients with these latest announcements from all of our favourite marketing channels.
Are you ahead of the curve?
Last chance to register as a beta user for Bluesky
Just as Elon Musk was finalizing his purchase of Twitter, Jack Dorsey, the company’s founder and former CEO, announced a beta for a new social-media company.
Dorsey’s blockchain-based Bluesky Social announced last Tuesday that it’s launching soon and is currently enlisting users for beta testing. The initial news drew 30,000 sign-ups within two days, company representatives said. Users can still sign up to join the app to become a beta user before the platform is publicly available.
Bluesky’s website said it’s intended to support “a new foundation for social networking which gives creators independence from platforms, developers the freedom to build, and users a choice in their experience.” According to Gizmodo, one of its Bluesky’s main selling points is that its technology — which it calls “AT Protocol” — will give users control of their algorithms.
TikTok Launches ‘TikTok Academy’ Marketing Education Platform
TikTok has launched a new education program for marketers called ‘TikTok Academy’, which provided free video courses on how to make best use of TikTok for marketing, along with research data and other information to expand your understanding of the app.
TikTok Academy aims to provide marketers with key lessons to help them optimize their campaigns while also providing more in-depth notes on usage trends and behavioural shifts that are important to understand in a TikTok context.
To begin, users sign-up for TikTok Academy with a verified email, enabling you to explore the courses on offer in the platform.
As you can see, at present, there are only two courses on offer – ‘TikTok 101’ and ‘Small Business’. There’s also a ‘Commerce’ course coming soon as part of the initial set of Academy offerings.
Reddit Announces New Ads API Partners as it Continues to Develop its Ad Tools
As part of the continued development of its ad business, Reddit has today announced the initial partner platforms that have been accepted into its Ads API program, which will see these providers given advanced access to Reddit’s ad tools, for a range of new integrations.
As explained by Reddit:
“VidMob, Sprinklr, adMixt, and PMG will join us as foundational partners in the development of our Ads API, part of our wider Marketing API offering. These partnerships will empower our advertisers to measure creative efficacy as well as automate, scale and optimize their campaigns to drive increased usability, efficiency, and functionality of their Reddit Ads.”
Through these new partnerships, advertisers will be able to access additional Reddit ad creation and analytics functionality
Meta Outlines Key Areas of Focus, and Business Opportunity, Following Downbeat Earnings Report
After a disastrous earnings report, in which Meta informed the market that its net income was at its lowest levels since 2019 in the most recent quarter, largely due to ongoing, and rising investment in its metaverse vision, Meta has sought to reassure investors that it has a plan to get its financial performance back on track, despite rising challenges in the digital ads space.
In the accompanying earnings call, Meta CEO Mark Zuckerberg outlined the company’s four key areas of focus moving forward.
Those are:
- Improving its AI discovery tools to maximize engagement in its apps
- Adding new business messaging features to monetize the user shift towards messaging, and away from social apps
- Re-building its ad tools to reduce reliance on user data
- Continued development of AR, VR and the metaverse, with a focus on the future
Youtube Handles Available for Channels…. Finally!
Best be quick! YouTube has just launched @handles for channels – have you got your unique handle yet?
This will make driving traffic to your profile easier and promote your channel inside and outside the app.
With your unique handle, it will be harder to create replica channels that imitate your business and trick users with uploads and scams.
So, what are you waiting for!? Add this to your social media to-do list.
Twitter Provides Advice on Utilizing the App in Times of Crisis
Some of the biggest crises of the 21st century have first become known on social media sites, not news sites. Where did you hear first about Russia invading Ukraine? Or the bushfires in Australia?
Twitter is often the platform people go to in an emergency.
Their Twitter Alerts feature is described as ‘critical information when you need it most’.
In order to make best use of the app in an emergency, Twitter has provided these key tips:
- Follow trusted sources for breaking news and in-the-moment updates – Twitter recommends local Red Cross or other assistance organizations, along with official handles of emergency services, as well as weather providers who can help to provide official context and information.
- View Twitter in reverse-chronological order – Twitter recommends that users tap the stars icon in the upper right-hand corner of the feed to view the latest Tweets first in your timeline, in order to keep up with breaking news around the event.
- Use hashtags – Twitter says that event hashtags can help to organize the tweet stream into the most relevant updates, so you can find information faster, or get your tweets seen by others searching for the same.
- Track Twitter Moments – Yes, Twitter Moments is still a thing, and Twitter suggests that users follow these curated overviews on events to stay up to date, where relevant.
- Use Twitter Lite – Finally, Twitter notes that its Twitter Lite app (available at mobile.twitter.com) can provide a faster and more accessible service for people in rural and remote areas, and/or where telecommunications have been disrupted.
These are important notes to help make best use of the app to stay on top of the latest news, and Twitter is the best social app for keeping up with real-time updates around major events.
###
Content sourced from:
https://www.businessinsider.com/
https://www.socialmediatoday.com/
