If you’re looking for an inspiring book to read, a kind of book you can start from any section and take out loads of insights, inspirations and ideas, then you will love what you see below as well.
The book, “LEGACY – the Sustainable Development Goas in Action” is a book that’s worth reading. 52 Business owners from around the world, including our Founder, Stacey Kehoe, have contributed a chapter on how they contribute to making the world a better place and why they feel leaving a legacy is important.
Here at Brandlective, we ensure that every action that happens in our business results in something positive for the world. For example, when a new client is signed, we provide 1 day’s salary for a human rights worker, for each website we build, we provide 2 business training days to woman starting businesses in East Africa. Every 30 day marketing contract that is completed results in 30 days of access to clean drinking water for families in Cambodia. This is all part of our #1MillionDays Initiative and the reason the we were able to contribute to this amazing book, Legacy.
Paul Polman is an acclaimed corporate leader in the world and wrote the forward for the book. As CEO of Unilever (2009-2018), he demonstrated that a long-term, multi-stakeholder model – captured in the Unilever Sustainable Living Plan – goes hand-in-hand with good financial performance.
During his tenure, Unilever was one of the best-performing companies in its sector, delivering ten years of consistent top and bottom line growth. And he was described recently by The Financial Times as “A standout CEO of the past decade.”
“I congratulate you on what you are doing with your work with small businesses. I see too that small businesses are critical part of making the change,” he said.
He then went on.
“If every business would see how they can contribute to the Sustainable Development Goals, they will have a true purpose and a true reason for being. If and when they do, it unlocks an enormous energy and attract the talent. It makes people engaged at work, it cuts cost and drive opportunities, and ultimately, the long-term success of your businesses.”
The Sustainable Development Goals help us understand the diverse challenges that the world faces and they give us the key indicators to help us make the required change. Yet we also need to admit that there is no one right answer to each of the questions we ask.
With the aim to make a difference, every person, business and organisation must ask many questions, take actions (and make mistakes along the way) to find out things that work better. But it’s in those questions, actions and mistakes we find the most profound insights. Only when we get to share those insights effectively can we help each other make better progress. Faster.
To get your copy of the book visit: LEGACY – the Sustainable Development Goals in Action
Our Founder Stacey Kehoe was named a Legacy Maker of the week by B1G1 – Business for good earlier this year.
Please read the interview here: https://www.b1g1.com/businessforgood/2019-legacy-brandlective/
