The Content Waterfall Process
Do you want to save time and money, while simultaneously creating over 170 pieces of content? If the answer is yes, then keep reading.
In one of our top 5 episodes of The Get Online Podcast, Stacey discusses the ‘The Content Waterfall’ process, developed and designed specifically to solve the issue of lacking time and ideas for producing a regular stream of content for social media platforms. Kerching!
The Content Waterfall process allows you to quickly and efficiently produce materials that can be easily repurposed for various social media platforms. The steps are straightforward. First, creating the core content – such as a video, keynote presentations or webinars. Then repurpose said core content in the form of short videos, podcasts, blog posts, etc. Finally the mass distribution of the above across your chosen social media platforms.
We like and recommend this process because it’s simple to follow, and it takes the pressure off continually coming up with new content ideas. It can be used successfully by any business, with just the smallest ounce of planning.
Marketing AMA
Is SEO still important in digital marketing today? Can a Facebook advert deliver the same results as a billboard? Is there an ideal number of social media posts per day?
If you have thought about any of these questions recently or any other commonly asked questions in regards to marketing, then the Marketing AMA episode of The Get Online Podcast is perfect for you.
In this episode, joined by her colleagues at Brandlective Alex and Rachel, Stacey discusses some of the commonly asked questions her clients have in regards to digital marketing.
This episode is excellent. It covers a wide variety of questions, which every business owner has asked themselves at some point or another. Perhaps you will find the answer to a question you have, or new ideas that challenge your knowledge on marketing.
In any case, we recommend you check it out and tighten your grasp of digital marketing.
Coming up with interesting, useful and eye-catching written content for your business’ blog or social media doesn’t need to be a daunting experience.
Since creating captivating copy is crucial for attracting leads, the experience itself could be quite overwhelming – that’s why Stacey sat down with Jody – an expert on the matter – to get a clearer understanding of what the process entails.
Raynsford is the owner of Hello Genius, and an author, marketer, speaker and sales copywriter. In this episode he shares his experiences and discusses the importance of understanding your audience, using the element of curiosity and many more useful tips to help you craft the perfect copy for your business.
This is one of our favourite, and most insightful episodes, which we promise will inspire you to look with fresh eyes at the process of creating interesting and creative copy for your business.
Have you ever heard a song on the radio, which you didn’t really like at first, but after hearing it multiple times, it has become your new jam? What about seeing a product over and over again in a movie? Those are the perfect examples of the Familiarity Principle.
This episode of The Get OnlinePodcast provides a detailed overview of this principle and discusses its relation and implications in marketing. Understanding the psychology behind the consumer decision-making process is crucial for the successful marketing of your business, as it will give you an insight on how to separate yourself from your competitors successfully.
If you find yourself often wondering why your dream customers choose your competitor over you, then we suggest you learn a bit more about the Familiarity Principle and how you can apply it to your brand.
Are you a startup business? If the answer is an instant yes and you aren’t utilising videos for your content, then we recommend you give this episode a try.
Fran Boorman, an entrepreneur, author, and mother will provide you with some priceless advice on how to take your business to the next level and develop your social enterprise. In this episode Fran shares her experiences in building a business, and explains why you should use Facebook Live more often because of the manner in which you can build relationships through live events (and much much more!).
If you are looking for tips you could apply to your own business or simply someone to relate to, who is on the same career path as you, then this is the perfect episode for you.
