Ruby Watts, a luxury lighting retailer specializing in modern and vintage lighting, approached us to enhance their social media presence. Known for its lighting consultancy services for luxury homes and its expertise in sourcing bespoke vintage chandeliers, Ruby Watts sought to shift their social media strategy to highlight the lifestyle and ambience that great lighting can create. Their goal was to convey the mood, feeling, and comfort their high-end lighting solutions bring to residential and commercial projects, including 5-star hotels.

To meet Ruby Watts’ objectives, our team developed a comprehensive three-month organic social media strategy aimed at refining their brand messaging and ensuring consistent posting. Our approach included the following key elements:

1. Brand Messaging and Positioning

We began by redefining Ruby Watts’ brand messaging to emphasize the luxurious lifestyle and unique ambiance their lighting solutions offer. This involved:

• Highlighting the Mood and Feelings: We crafted content that showcased how Ruby Watts’ lighting products can transform spaces, creating an inviting and luxurious atmosphere.
• Emphasizing Exclusivity: We highlighted the consultancy service and the sourcing of bespoke vintage chandeliers that can’t be found on the high street, underscoring the exclusivity and uniqueness of Ruby Watts’ offerings.

2. Content Creation and Curation

Our content strategy focused on creating visually appealing and engaging posts that reflected the refined brand messaging. This included:

• Lifestyle Imagery: High-quality images and videos of beautifully lit spaces, including luxury homes and 5-star hotels, demonstrating the transformative power of Ruby Watts’ lighting solutions.
• Behind-the-Scenes: Showcasing the process of sourcing bespoke chandeliers and the meticulous craftsmanship involved, adding a personal and authentic touch to the brand.
• Customer Testimonials and Case Studies: Sharing stories and testimonials from satisfied clients, illustrating the impact of Ruby Watts’ lighting on their spaces.

3. Consistent Posting Schedule

To maintain audience engagement and ensure consistent brand presence, we developed a posting schedule that included:

• Daily Posts: Regular updates featuring a mix of lifestyle imagery, behind-the-scenes content, and customer stories.
• Engagement-Driven Content: Interactive posts, such as polls and questions, to encourage audience participation and feedback.
• Seasonal and Thematic Campaigns: Special posts aligned with holidays, seasons, and relevant events to keep the content fresh and timely.

The three-month organic social media campaign for Ruby Watts yielded impressive results, significantly enhancing its online presence and brand consistency:

Enhanced Brand Messaging: The refined brand messaging successfully conveyed the luxurious lifestyle and unique ambience created by Ruby Watts’ lighting solutions, resonating well with the target audience.

Increased Engagement: The consistent and visually appealing content led to a substantial increase in social media engagement, with higher likes, comments, and shares on posts.

Growth in Followers: Ruby Watts experienced a significant growth in their social media followers, attracting a more targeted and engaged audience.

Stronger Community: Active community engagement fostered a loyal following, with customers and followers regularly interacting with the brand and sharing their own experiences with Ruby Watts’ products.

Elevated Brand Perception: The emphasis on exclusivity and bespoke services elevated the brand perception, positioning Ruby Watts as a leader in luxury lighting solutions for high-end residential and commercial projects.

Through our strategic approach and dedication to enhancing Ruby Watts’ social media presence, we successfully shifted their social media strategy towards highlighting the luxurious lifestyle and unique ambience their lighting solutions provide, ultimately achieving more defined brand messaging and consistency in posting.