Your challenge in this new, transient and moving morphing landscape is to make your digital assets to stand out, be visible and noticed in a crowded and noisy world. They need to grow……..and move. Creation is not enough. Brand and business building hasn’t changed but the medium has.
There are also many questions.
What are the crucial ones to focus on? What are the vital, high yielding but sometimes slow growing assets that we sometimes neglect because they aren’t seductive, obvious or acceptable to our old ways of thinking and habits.