The most challenging part of starting a new business is building an army of loyal customers, but how do you even begin to entice customers to buy into your brand? You create an extensive email list. However, in the huge digital landscape, individuals now receive hundreds of emails a week, so how do you make sure yours stands out and avoids the doomed spam folder?
As a new business, you can’t afford to miss the email train. In a survey conducted by Marketing Week up to 73% of marketers rated email as their number one digital channel for return on investment (ROI) – That’s a staggering statistic that you need to be part of.
So, the real question. How do you make your email subject lines so intriguing that customers can’t help but open them? Luckily we’re here to talk you through some of our favourite tactics. There are a variety of formulas that lead to clicks and ultimately conversion, so let’s delve in.
The Curiosity Creator
These subject lines are ones that create curiosity in the reader. You’re inviting them to open the email to find out more information – and ultimately follow through to your website, or on a call to action. We want to keep your subscribers on their toes and what better way than to pique their interest?
We’ve compiled some of our favourite examples, don’t tell us that you’re not interested.
Manicube “*Don’t Open This Email*”
Digital Marketer “Is this the hottest career in marketing?”
Refinery29 “10 bizarre money habits making Millennials richer”
Do you think you’re funny?
Admittedly not a route everyone wants to go down, however, if humour works with your brand’s image then it’s an excellent way to improve your click-through rates. Humour can require a lot of creativity and can prove challenging to implement but hugely successful if done right.
Below are some subject lines that tickled our funny bones.
Groupon “Deals That Make Us Proud (Unlike Our Nephew, Steve)”
Thrillist “Try To Avoid These 27 People On New Year’s Eve”
Uber “Since we can’t all win the lottery..”
It’s no secret that as customers we love anything that will save us time, or help us to achieve our goals quicker. Providing that option to consumers will result in them clicking through to your email, have a resource you want to share? Great! Include it in your subject line.
Some of our favourite examples that boast useful shortcuts or resources for customers are below.
Digital Marketer “Steal these email templates…”
Inpression Editing “11 tools that make blogging easier (and faster)”
Ramit Sethi “How to email a busy person (including a word-for-word script)”
Now we’ve long spoken about the importance of creating a customer avatar, need a reminder? Check out our blog post on the subject here. Referencing your ideal customer, what are their pain points? What are their concerns and worries? How can you help?
Some of our favourite examples that directly appeal to a customer’s concerns – we know that we can relate!
Pizza Hut “Feed your guests without breaking the bank”
Thrillist “How to Survive Your Next Overnight Flight”
IKEA “Where do all these toys go?”
Leading on from the above examples, there are a considerable amount of routes to follow when creating unique and intriguing email subject lines. These can range from personalisation, offers, FOMO (Fear of Missing Out), retargeting and simplicity. Remember, to really get a grasp on what will appeal to your audience, refer to your unique customer avatar.
Our final top tips
Email subject lines provide an endless opportunity for you to present your brand, so we’re advising you to take on our top tips when first delving into this marketing channel.
Emojis are the new language!
It’s no secret that emojis are fast become a language within their own right, and with a staggering two-thirds of emails opened on mobiles devices (Marketing Land) it is well worth becoming fluent.
Don’t become annoying…
Although it is critical to stay in touch with your consumer, there is such a thing as overkill. Don’t bombard your customers with ten emails in the first week. It’s worth defining your email schedule beforehand.
So remember, avoid dull and uninteresting email subject lines to ensure your emails aren’t moved to the spam folder. Want to achieve that click-through rate? Stand out from the crowd.