On the 12th of July, Stacey Kehoe and Alex Obertelli from London-based digital marketing agency Brandlective Communications travelled to attend the 2018 B1G1’s ‘Soaring Higher’ conference in Singapore.
B1G1, a non-profit organisation on a mission to create a world full of giving, empower small-medium sized businesses to achieve more social impact. They do this by embedding giving activities into everyday business operations.
Indeed, it was this aspect of B1G1 that first caught the eye of Stacey Kehoe, Communications Director at Brandlective, “B1G1 is the perfect platform for us to deliver the sort of giving impact we desired. It’s been so easy to get our team on board – they all love how easy charitable giving is integrated into our daily work processes.”
Through the B1G1 platform, Brandlective plant a tree to help save the orangutans in Borneo every time there’s a birthday in the office – and give 2 days of business training to women in Africa every time they launch a new website for a client.
“I think it’s given everyone more purpose and value – it’s not just a workload anymore,” stated Alex Obertelli, Brandlective’s Head of Brand Strategy. “I find it easier to deliver, or ‘go the extra mile’ on certain projects that have charitable implications attached.”
Brisbane-based Web and Graphic Design agency Greenhat were also in attendance, and have had similar success in seamlessly integrating charity into the workplace. The firm allows employees to select a cause of their choosing every time they write 1,000 lines of code.
“B1G1’s platform has got our entire team engaged with giving – it drives our business culture,” states Anthony Buczynski, Director at Greenhat, who offers his team the option to keep a Cambodian girl safe from sex trafficking for a month at their universal coding-giving milestone.
The 2-day conference featured talks from other small business owners, disruptive entrepreneurs and philanthropists, who highlighted the impact of their own charity and CSR endeavours. The event also featured a charity auction, where many prizes were donated by small business owners – and often in their areas of expertise.
Underpinning this was a serious discussion and progress report relating to the UN’s Sustainable Development Goals – also known as SDGs – of which all in attendance had committed themselves to implementing. B1G1 act as a platform for businesses and their owners to commit to the UN’s SDGs. It is because of this that the company has seen endorsements from a variety of sustainable business leaders – namely Unilever’s CEO Paul Polman.
At the launch of the SDGs, Sir Richard Branson famously said, ‘this is the first time ever that the World Body, the United Nations, has acknowledged that it’s not Governments who make the real difference in our world, it’s business’ – a stance Brandlective’s Stacey Kehoe has thrown her full support behind;
“For me, the conference has fully destroyed the myth that only big world players make the meaningful contributions. It has reaffirmed my belief that SMEs will be instrumental in ending extreme poverty around the globe, after seeing other science and politics largely fall short,” stated Kehoe.
B1G1 recently reached an impressive milestone of amassing 150,000,000 giving impacts – a figure which demonstrates the importance and role of small businesses in ending extreme forms of poverty.
To learn more about Brandlective’s giving impact facilitated through the B1G1 platform, visit their website here. Business owners can join B1G1 today using the following code to receive a special gift: GIVING103