The EU Cookie Directive came into effect on the 26th May 2012. It is concerned with protecting user privacy on the internet and all website owners are required by law to place a message on their website to inform visitors that cookies are in use.
What is a cookie?
A cookie is a small amount of data, often including a unique identifier, sent to the browser of your computer or mobile phone (referred to here as a “device”) from a website’s computer. It is stored on your device’s hard drive. Each website can send its own cookie to your browser if your browser’s preferences allow it. To protect your privacy, your browser only permits a website to access the cookies it has already sent to you, and not the cookies sent to you by other websites. Many websites do this whenever a user visits them to track online traffic flows.
Information supplied by cookies can help us analyse the profile of our visitors, which helps us provide you with a better user experience. For example, if on a previous visit you went to our ‘social media’ page, we might find this out from your cookie and highlight our social media management services to you on subsequent visits.