In an ever-changing society where over 70% of adults have a social media presence, it is impossible to view social platforms as anything but an opportunity to enhance your brand. However, are you doing this efficiently? We believe social curation is the key to maximising your online presence, and here is why you should too.
Many brands are guilty of shameless self-promotion in the digital sphere, of course, an aspect that is essential in today’s market, yet did you know too much can be detrimental to your brand? So, how can you keep an up-to-date news feed, with active followers and increasing levels of engagement without consistently over-sharing your own content?
Enter, social curation. The act of which is defined as the sharing of content from other reputable accounts. We believe this is an aspect we frequently do and have seen the benefits of first hand.
The act of social curation can bring with it a variety of benefits to your brand, including but not limited to a tendency to publish more frequently, increase your audience engagement, build relationships with influencers and be considered a more credible brand online.
The importance of social curation is undeniable, an aspect of social media that many individuals partake in; whether knowingly or unknowingly. Sharing the knowledge and insights of reputable individuals of influence on digital media is a crucial way to not only increase your own reputability but to also create a line of communication online and intensify your audience engagement. Dubious? In a recent study by Buffer, they measured their 11 most successful Facebook posts and engagement levels, 7 of which were curated, reaching over a staggering 750,000 users.
We believe this is an aspect we do well at Brandlective, a part of social media that we consider to be beneficial to not only our own brand but to the aspiring entrepreneurs and individuals that follow our social media footprint, seeking valuable information.
Since implementing social curation on a more substantial level, we’ve noticed more interaction with influencers, directly applicable to content that we are sharing, commenting on and providing a response to prompted third parties to engage in a line of communication.
Congrats on the book! And good luck with the writing process. I know how hard that is
— Rand Fishkin (@randfish) February 12, 2018
Generating higher communication with verified users online not only helps our brand to engage in newsworthy conversations, but also provides more applicable and useful information to our followers. As such, we are seen online with a wealth of knowledge, with acceptable levels of self-promotion.
Social curation is an aspect of social media that when done well can have existential effects on your online credibility. Research by online experts Scoop It found that of those surveyed, a staggering 67% reported valuing content shared from third-party accounts; bonus points for verified accounts, almost seven times more so than a brand’s own content.
By sharing content that we know our followers will value and benefit from, we can tailor our newsfeed to our target demographic. By providing our insights on these mediums, we can intensify our take on digital trends before releasing our own content on the subject, peaking our followers’ interests and subsequently maximising interaction with our own generated content.
The act of social curation is a digital media technique that many brands overlook, by not directly seeing the benefits of sharing content from other users.
We are urging brands to explore the concept of curation, a technique that can be customised to the objectives of the implementer to reap the benefits to enhance their online presence with organic interaction from followers and the production of valuable content.
In a modern day environment where social media is becoming a second language for companies across a vast range of industries, social curation is an invaluable tool that must not be overlooked.