First impressions: Brandlective Communications reveals what makes a great company slogan

Slogans are used by brands with the aim of getting stuck in the minds of their target audience – and potentially staying there. Although difficult to execute, just a handful of meticulously chosen words can convey a huge amount of invaluable information to a potential buyer. Digital marketing agency Brandlective Communications explores what it takes to ‘make company slogans great again’…

 People don’t like to think that they judge a book by its cover, but the reality is that it is an embedded instinct and human characteristic. Rightly or wrongly, consumers view and judge businesses the same way they do with people – in a matter of seconds, and often from their outward appearances.

The advancement of internet technology and social media has meant that today’s consumers are now exposed to over 200 brands a day, with a plethora of marketing messages being consciously and subconsciously read and judged instantaneously.

Brandlective Communications have a track record of providing marketing services that helps businesses attract and retain consumer attention on a first impression basis. Capturing consumer attention is necessary before customers dig a little deeper, and explore core values and unique selling points that differentiates one brand from the next – ultimately leading to purchasing decision.

Logos are visual, symbolic representations of brands, and often one of, if not the, first things consumers take notice of. Sitting alongside these are often company slogans or branded taglines, which Brandlective believes consumers also take great notice of. The marketing firm has revealed 6 of their favourite branded slogans below:

  • Just do it! (Nike)
  • I’m lovin’ it (McDonald’s)
  • Because You’re Worth It (L ‘Oreal)
  • Get The London Look (Rimmel Cosmetics)
  • They’rrrre GR-R-REAT! (Kellogg’s Frosted Flakes)
  • Redbull Gives You Wings (Redbull)

Whilst logos are visual, both formats can be utilised to grab consumer attention in a more memorable way than a product or company name might do. The aim is to ultimately have a tagline that leaves a key message or concept in the mind of the consumer, so that if they remember nothing else from exposure to an advert, they’ll remember the slogan.
With this in mind, Brandlective have revealed 4 characteristics of a great company slogan:

  • It’s original and memorable.
  • It differentiates the brand from competitors
  • It demonstrates a key benefit.
  • It evokes a positive feeling about the brand.

The best piece of advice the firm can give to businesses looking to create or update their slogans in 2017 is to make it something that is both representative of the brand, and easy to remember. The firm are also quick to point out that the first impression benefits of slogans are important for – and accessible to – businesses of any size or budget.

The London-based online marketing agency specialises in increasing the online presence of all their clients through social media marketing, SEO, web design, graphic design and more. Brandlective work with a variety of SME’s looking to increase their market reach and brand loyalty online, and the firm are serious advocates of utilising crafty slogans to create memorable interaction online.