3 Reasons to use Email Marketing
Target customers based on behavior, preferences, and previous sales.
Trigger a series of emails to ensure you’re always at the forefront of your customers mind.
Offer ‘specials’ and ‘promotions’ directly to your most loyal customers.
In the Business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. In 2011, the Direct Marketing Association estimated that email marketing typically returns £40 for every £1 invested. A number of sources have suggested that this is better than any other platform.