In an ever-developing society where the digital sphere is consistently pushing its way to the forefront of every successful business model, can you afford to miss out on utilising the big three?
Facebook, Twitter and Instagram dominate as social media platforms across the globe and are quickly becoming essential in connecting with potential consumers; but how do you ensure you’re making the most of the visual-based app? Read on for our tips on the best hashtags to enhance your Instagram account and what we’ve found best to maximise your visibility and get access to millions of users and potential customers online.
Why use Hashtags?
Let’s start with the basics, why bother at all? We believe there are three crucial areas that hashtags help to enhance on your business’s Instagram account – gaining more likes, followers and maximising your sales. Sounds perfect, right? However, don’t be fooled into thinking a simple #fun #sale will get you the results you want. Hashtags are much more complex than that. In an attempt to simplify this strategy for you, we suggest starting your Instagram hashtag strategy by breaking your hashtags into categories. If you aim to include 30 hashtags on each Instagram post (and you should), break those down into the 3 categories; your niche, your ideal prospects and visibility which can include a visual description of the content (more on this later).
Okay, So how do I use Hashtags effectively?
If you’re following our three category rule when tackling the hashtag battlefield, you’ll want to dedicate roughly ten hashtags to each category. So, let’s start with your niche.
Whatever your business is, you have a niche, and it’s essential to target this to reach users interested in your product or service, not sure how to find them? Hashtag!
Industry-specific hashtags such as #landscapedesign and #landscapearchitecture for groundwork and garden services can help to catapult an Instagram account with followers, specifically those interested in your niche. Targeting ten tags of this nature to explore your niche along with each post will result in gaining further exposure.
A great way to get ten tags can be through looking up your competition on the social media platform, a Google search and/or common phrases you hear from your existing customers can also help.
We are also big fans of Hashtagify.me for inspiration.
Consider who your ideal audience is and think about what they might search for on Instagram. If you are a vitamin brand whose product gives consumers more energy, then you may consider tagging your prospects symptoms or the reasons they may purchase from you. For example; #tired #coldandflu #insomnia #winter
Enhancing your visibility online is a crucial step in reaching as many potential customers as possible; we believe there are critical hashtags that can help you with this task. Instagram have their own #Insta tags for popular industries EG. #Instafood, #Instatravel, Instafit.
In addition to this, there is a range of industry hashtags that offer lots of opportunities to increase your visibility due to the vast volume of Instagram users that follow popular hashtags.
A health and fitness business? Try #FitnessFriday. Wedding planner? #bridesofinstagram. A simple Internet search will help you to find those most applicable to your business. We suggest dedicating ten hashtags of this kind to each post you create.
Can think of your own? Make it your own! Insert it first in each of your posts along with already high performing tags of a similar nature.
Within the same category for visibility, we also suggest focusing on what you can visually see in your image or video content. This provides a broad overview and helps to increase the scope of your account to more general users, enhancing your potential consumer audience to those who are not as easily identifiable.
As can be seen from the example above, House of Sillage maximises the exposure of their above post and promotes their new lipstick range through hashtags which describe exactly what you see in the image. Prime examples are #lipstick and #makeup. Tag what you see!
Feel that you need some more help seeking out appropriate hashtags for your business? Luckily for you, there are many online programmes to help you in this quest. Applications such as TagBlender and InstagramTags can help you to research high ranking tags with numerous fields to match your requirements.
With a hashtag limit of 30 per post, we’ve found that including ten tags per category we’ve listed above will help to expose your brand to the public sphere. Of course, there are much more complex hashtag strategies to explore but starting with the categories above are the perfect place to begin. A word of warning, to make a strong hashtag campaign, we advise that this must also include frequent posting, Instagram stories, engagement with your audience, keeping a close eye on your competition and creating visually exciting and appealing content!