We all know that creating frequent, high-quality content can sometimes be a struggle, especially when you’re getting bogged down with customer queries, business plans, and other more traditional marketing issues. So, how do you ensure you’re frequently posting content that will grab attention?
Well, why not repurpose? If done compellingly it’s an invaluable technique that you will need when things get busy. This is a hugely beneficial technique for when you may need to save your resources – or are simply lacking that much-needed inspiration.
We know this sounds like a big challenge, but we’ve compiled a bunch of ways you can repurpose your most successful past content to please your customers and keep your brand up to date.
Old blog posts? Make them into guides!
If you’ve written enough posts in a specific aspect of your industry, we advise making them into a detailed guide. We propose that you ensure you have enough information that someone who does not know the subject will come away with a wealth of information where they can go into the issue at least at a fundamental level. Bonus points for making it downloadable.
Who does this well? Moz Blog
Thought about Podcasts?
Podcasts are great, even at the most basic level you can create one within as little as an hour, just plug in the mic and talk. Technical skills will only increase with practice but if you’re talking about something people are passionate about, and market them well we bet you’ll get enthused listeners. Podcasts are a huge thing right now, with thousands being made daily and listened to on the go. If it’s a hit, why not start a series? Use your old published content to get your initial subject, and update with any modifications for a fresh twist.
Technical minded? Make a case study
Is your business more results-focused, or perhaps you fancy churning out some content that appeals to a different type of customer – have you thought about making a case study? You can use data from past insights into your industry, whether this is your own business or a piece of content on the subject. This option is a great way to learn about a different side to business, and forces both you and the reader to think in a more quantitive way, you can even get testimonials on board from clients!
Who does this well? My News Desk
Old Information? Update it!
We know more so than in any other industry facts and techniques are always changing, something can be outdated in as little as a month. So, why not update it? Reference old content that discusses technical know-hows and give it a refresh! This technique keeps your brand current and pushing out useful information.
Feeling creative? Make an infographic
This is an excellent option as you can pull the entirety of your content from old content, but arrange it in a visually appealing way and easily digestible form. We advise doing a quick check to make sure everything is still relevant, then have fun! A beginner? Download a template, easy.
Who does this well? Sprout Social
Are you an expert? Write a guest post
Are you an expert in your field? You’re in a great position to write a short guest post or excerpt on another industry brand website. This is not only a great way to enhance your readership but allows you to share this content on your own channels. There are a plethora of websites that allow guest posts. Is there a company you frequently follow? Drop them a message, more than likely they’ll be excited about a collaboration.
Video Content! Everyone’s favourite
If you’re not experienced in this area, the thought of making video content can be a daunting one, but there is a plethora of easy to use programmes out there that are designed to make this simple. Ever thought you could make a video in ten minutes? Try magisto. It’s no secret that audiences love videos, they can be watched on that morning tube commute or even at the gym. A short video is likely to appeal to audiences and is a great way to repurpose information from past content. Looking to expand your social media following? Then create a YouTube channel.
Who does this well? Hootsuite
We believe repurposing content to be a great option when you’re struggling for time and/or resources. The best thing? These aspects can be made in advance should you need to schedule exciting content in advance. Remember, the key to a successful brand that brings back customers week after week is a company that pushes out frequent and compelling content.
So, the secret when your muse has gone on holiday? Repurpose your most successful content and let us know how it worked for you!